Exploring perceptions of non-Muslims towards Halal foods in UK. Exploring the landscape of qualitative research in international marketing: Two decades of IMR. Indonesian Millennials’ Halal food purchasing: merely a habit? British Food Journal, 122(4), 1185–1198. Journal of Marketing and Consumer Research, 12.Īmalia, F. Antecedents of consumers’ behavior towards halal food among Jordanian customers: A Structural Equation Modeling (SEM) approach. The findings imply that products need to include halal logo from MUI, not from other sources, to ease Muslim consumers make buying decisions.Īl-Otoum, F. The experiment confirms the different levels of their halal knowledge. Furthermore, FGD found participants with good halal knowledge use other considerations (for example, the process of slaughtering animals, mentioning the name of Allah SWT) when they do not find the MUI halal logo in determining the halalness of a product. FGD found participants with a minimum level of halal knowledge use the halal logo Majelis Ulama Indonesia (MUI) or the Indonesian Ulema Council, as the basis for determining the halalness of a product in their purchase decisions.
Then, an experiment to 239 Muslim consumers was conducted to confirm the findings of FGD. The exploration was carried out through a Focus Group Discussion (FGD).
This paper aims to explore the halal knowledge of Muslim consumers and exprimentally confirm the range of the knowledge. The variety of extracting halal knowledge of Muslim consumers is important because it becomes the basis for their purchase decisions.
Being Muslim doesn’t guarantee that someone has adequate halal knowledge.
0 kommentar(er)
